Commercial Pin-Up Art
Commercial Pin-Up Art was hugely popular in the 40-60s. From the artwork came a culture that lives on today and is very popular in Australia. I personally love the artwork of this era. One of my favourites is the work of Gil Elvgren who was one of the most influential pin-up and glamour artists of that time. During the 1940s and 1950s, he illustrated stories for a host of magazines, such as The Saturday Evening Post and Good Housekeeping. He was brilliant in creating artworks portraying the feminine and powerful.
His work wasn’t just limited to the pin-up art calendar industry which was the lifeblood of these artists. He was influenced came from Brandywine School founded by Howard Pyle, Charles Gibson, Howard Christy and Andrew Loomis collection of “pretty girl” illustrations. He was a commercial success producing works for Brown & Bigelow, Coca-Cola, General Electric and Sealy Mattress Company.
His illustrations were very much the girl next door. Most we were highlighting feminine charms in a fleeting instant, caught unaware in what might be an embarrassing situation. What I love the most is the pin-up photos taken beforehand to guide the artist to the final illustration. Hopefully learning more about these early artists will help inspire my own pin-up art. You can find more commercial pin-up art on Pinterest.